Rolls-Royce hits new sales record in the first quarter as the wealthy demand luxury cars


Rolls-Royce Ghost


Rolls-Royce Motor Cars had its greatest quarter in its116-year historical past, setting a sales record in the first quarter as the world’s wealthy snapped up its $330,000 SUV and different fashions.

The luxury automobile firm, which is owned by BMW, delivered 1,380 cars in the first quarter, up 62% from the similar quarter in 2020 as the pandemic began impacting sales and manufacturing. The quarter set a record for the firm, surpassing its earlier excessive in 2019.

The firm mentioned demand is particularly sturdy for its the Cullinan, its almost 3-ton SUV that begins at $335,000 however sometimes sells for over $400,000 with choices and customizations. Sales are additionally sturdy for its new Ghost mannequin, which begins round $332,000 and has an optionally available LED inside roof to simulate a starry sky.

Rolls-Royce’s record-breaking quarter affords the newest signal that the world’s wealthy, who’ve added trillions of {dollars} to their wealth since the begin of the pandemic because of rising markets, are able to spend. Other high-end automobile firms, like Bentley and Lamborghini, have additionally seen sturdy latest sales.

Rolls-Royce mentioned demand continues to stay sturdy “with order books extending properly into the second half of 2021.”

“We’ve responded to latest challenges with our customary boldness, creativeness and inventiveness, underpinned by meticulous planning and a relentless concentrate on our clients’ wants and necessities,” CEO, Torsten Muller-Otvos, mentioned in an announcement.

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