London’s Jiffy scoops $28M for speedy grocery delivery – TechCrunch


Well that was quick. London grocery delivery upstart, Jiffy — which was solely based in April this 12 months — has nabbed $28 million in Series A funding round half a 12 months after preliminary £2.6M seed raise. It says it’s now raised a complete of $35M.

The grocery delivery startup operates a community of its personal darkish shops to do fulfilment — enabling it to supply the promise of “fresh groceries in 15 minutes”.

Currently it has eight London shops — now with the funds to develop.

Jiffy tells TechCrunch is has amassed round 20,000 clients thus far throughout its six delivery zones (all in London for now).

The Series A spherical is led by family-owned funding firm Heartland, with Boston-based worldwide VC fund Flint Capital additionally taking part, together with gaming agency Playrix and current traders Baring Vostok Capital Partners and LVL1 amongst others.

The fast-following financing is a measure of how hyper aggressive the on-demand grocery house has grow to be within the UK capital — in addition to being a transparent sign traders are impressed with the startup’s early execution.

Other on-demand grocery delivery gamers working in London embody Gorillas, Weezy, Getir and Zapp. The U.S. unicorn goPuff can be within the combine — having acquired UK startups Fancy and Dija.

Jiffy’s founders describe themselves as “Q-Commerce veterans”. Co-founder Vladimir Kholiaznikov was ex-CEO of Russia’s e-grocery participant X5 Food Tech, whereas fellow co-founder, Artur Shamalov, has additionally based a earlier food-related startup in Russia. Both have additionally dabbled in investing themselves — so possible have a burgeoning contacts e book to faucet after they go fundraising.

Jiffy says its typical clients are households and center aged grocery consumers who’re switching to its app from conventional comfort supermarkets and on-line weekly outlets. “We are betting this trend will only accelerate as we become a more mature service,” says Kholiaznikov.

The Series A funds will go on enlargement inside London — and perhaps additionally additional afield, as Jiffy eyes shifting into different city places within the UK.

“We are definitely aiming to cover London inside of the M4 by end of the year,” Kholiaznikov tells TechCrunch. “Jiffy might move to towns as pilot this year but we will see later.”

The “long term” plan is that “all towns with 100k+ population are on our radar”, he provides.

“We are building a nationwide company but will also explore other markets though an alternative route — we are providing our Q-commerce tech platform to selected local players in international markets (for example, we are a partner of Send in Australia),” Kholiaznikov additionally says, including: “We will continue this route as well to add value to our core business and shareholders.”

While there’s a smorgasbord of startups vying to delivery groceries and/or snacks to citydwellers within the UK, Jiffy’s supply places speedy delivery of recent produce entrance and middle which seems like a wise differentiation vs operators that principally wish to ship straightforward to deal with produce like bottles of pop and crisps.

Additionally, although, there are a raft of meals delivery apps additionally attempting to nibble into the standard weekly grocery store — very acquainted names like Deliveroo, JustEat and Uber Eats — principally centered on meal delivery from eating places however some have been bolting on mild groceries picked from shops they don’t function.

Going after the total weekly grocery store, as Jiffy and a number of different startups are, seems like an even bigger logistics and execution problem — actually with a promise of 15 minute delivery — but additionally has the potential to be a extra sustainable and profitable enterprise vs simply catering to sporadic comfort wants and snack cravings, even when the ops are extra difficult.

At the identical time, there will not be solely startup rivals for Jiffy and co to fret about right here too; conventional supermarkets have made large earnings throughout the pandemic — and will actually splash loads of money to dial up their delivery providers. But that is additionally the place leaner startups can steal a march by delivering on their promise of hyper quick delivery, albeit with much less product alternative.

In addition to grocery delivery, Jiffy is including ‘Click & Collect’ ordering — which is presently supplied at two of its London shops, giving its clients extra alternative about how they get their groceries.

It can be avoiding the myriad (authorized, moral, reputational and logistical) pitfalls of gig work; Its e-bike and moped-riding delivery couriers are liveried staff.

Another differentiating twist to its mannequin is the aforementioned open Q-Commerce play.

“This means, we provide our ready-to-go IT platform that other companies can use to launch their own quick-commerce stores,” notes Kholiaznikov.

Commenting on Jiffy’s Series A in an announcement, Lise Kaae, CEO of Heartland mentioned: “The Jiffy staff has managed to impress us with their bold plans and efficient execution, and we’re excited concerning the journey forward working in a extremely dynamic and thrilling progress market.

“We strongly believe in the large and untapped potential of the e-groceries market in the UK and the ultra-fast delivery business model developed by Jiffy. The company is led by a very experienced team of founders and the current round would enable Jiffy to further accelerate growth. We are glad that the fund of Baring Vostok is a part of this exciting story.”



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