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Intel is constant its determined marketing campaign against Apple Silicon. After recruiting former “I’m a Mac” star Justin Long for a sequence of video commercials, Intel has now launched a dedicated website evaluating Apple’s M1 chip vs. Intel. Unsurprisingly, the claims being made by Intel are a bit deceptive…
On this webpage, Intel encourages potential customers to “get real” and “go PC” with their subsequent buy. The chipmaker reiterates a bunch of its favourite speaking factors surrounding design, contact screens, equipment, and extra.
Without current any of its analysis, Intel claims that it’s “got real research” to show that its 11th-technology processors “offer users more” than Apple’s M1 chips do:
In the actual-world, a PC with an 11th Gen Intel® Core™ cell processor provides customers extra and we’ve received actual analysis and take a look at outcomes that show it. Many Apple M1 claims don’t translate to actual-world utilization and seem questionable. When in comparison with a PC with the 11th Gen Intel® Core™ cell processor, the M1 MacEbook options simply don’t stack up.
Intel additionally criticizes the M1 Macs for requiring “extra devices and gear” and solely supporting a single exterior show. The firm additionally says that M1 Mac customers solely have entry to “limited creation applications, games, and device support.” And whereas you will get Intel PCs with a contact display screen, the M1 Macs can be found with a “touch bar only.”
Intel additionally says there’s no comparison between a PC and a Mac in relation to “design innovation.”
There’s no comparison between the Mac and the PC with the Intel Core processor in relation to design innovation. PCs could be customized to suit a consumer’s particular {hardware} and software program wants in order that they work how the consumer likes to work. The backside line is a PC provides customers alternative, one thing customers don’t get with a Mac.
Intel claims that “everything just works” on a PC, versus life inside “Apple’s rigidly controlled walled garden.”
A PC is constructed for the consumer. They can run no matter software program and video games customers need to run and accommodate all plug-ins you like. The prospects are infinite with a PC versus Apple’s rigidly managed walled backyard.
A PC is suitable with many of the common apps and plug-ins—particularly in music creation similar to Abelton and Serato. With an M1 Mac customers need to verify to see if their present headset or favourite app will work.
The graphics on Intel’s website additionally repeatedly present an Apple Silicon 16-inch MacEbook Pro, which isn’t but out there with an Apple Silicon chip facet.
This isn’t the primary time has made some weird claims about how PCs stack up against Apple’s M1 Macs. Last month, Intel released a sequence of questionable benchmarks claiming that Intel chips can nonetheless outperform Apple Silicon. It additionally not too long ago launched an ad campaign starring former “I’m a Mac” star Justin Long.
Apple is expected to unveil much more highly effective Apple Silicon Macs in 2021, together with new MacEbook Pros and a redesigned iMac. Do you suppose Intel’s newest marketing campaign against the M1 will age gracefully? Let us know down within the feedback.
If you’re , you will discover the complete “Apple M1 vs Intel” website right here.
Thanks, Sam!
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