Posted by Sameer Samat, VP, Product Management

Helping builders construct sustainable companies is a core a part of Google Play’s mission. We work with companions each day to grasp the challenges they face and assist them carry their revolutionary concepts to life. Getting a brand new app off the bottom and into orbit shouldn’t be simple! To help their quest for progress we offer a broad vary of assist, from highly effective marketing tools and actionable data in the Play Console, schooling by way of Play Academy, best practices and thought leadership assets, applications such because the Indie Games Festival, Indie Corner, and accelerator programs world wide. We’re at all times on the lookout for new methods to present them an added increase.

Starting on July 1, 2021 we’re decreasing the service charge Google Play receives when a developer sells digital items or providers to 15% for the primary $1M (USD) of income each developer earns annually. With this alteration, 99% of builders globally that promote digital items and providers with Play will see a 50% discount in charges. These are funds that may assist builders scale up at a crucial section of their progress by hiring extra engineers, including to their advertising and marketing workers, growing server capability, and extra.

While these investments are most important when builders are within the earlier phases of progress, scaling an app doesn’t cease as soon as a accomplice has reached $1M in income — we’ve heard from our companions making $2M, $5M and even $10M a yr that their providers are nonetheless on a path to self-sustaining orbit. This is why we’re making this diminished charge on the primary $1M of complete income earned annually accessible to each Play developer, no matter dimension. We imagine it is a truthful method that aligns with Google’s broader mission to assist all builders succeed. We sit up for sharing full particulars within the coming months.

As a platform we don’t succeed until our companions succeed. Android and Google Play have at all times listened to our developer companions from world wide and we proceed to take their enter into consideration as we construct and run the ecosystem. We sit up for seeing extra companies scale to new heights on Android, and to additional discussions with our developer neighborhood to search out new methods to assist them technically and economically as they construct their companies.