BusinessApple promotes iPhone 12 durability in new ad ...

Apple promotes iPhone 12 durability in new ad [Video] – 9to5Mac

-


Apple has launched a new ad promoting the iPhone 12 durability. It’s not the first time the company has emphasized this, as in its iPhone keynote last year, it said that this model has four times better drop performance.

In the ad named Cook, a clumsy cooker tries to learn a recipe while reading the steps on his iPhone 12. The result is that he spills lots of sauce on the iPhone, fills it with flour, and hits the smartphone with a pepper grinder too many times.

It’s a really funny 30 seconds ad. The music that plays in the background is the recently launched song Sauce, by the singer Naïka.

When the ad is ending, the cooker drops his iPhone 12 one more time in the sink then cleans it with running water. “More durable than ever. Relax, it’s iPhone,” is how the commercial ends.

Apple also promoted the iPhone durability with vegetables and in the iPhone 12 introduction, the company said it’s “oops-resistant,” when a user drops hot coffee, beer, wine, water, and soda on the phone in an ad.

The iPhone 12 has an iP68 rating for water and dust resistance. With the Ceramic Shield screen, Apple claims this model has four times better drop performance. And although the iPhone is more resistant when it falls, it’s still susceptible to scratches on the screen.

Watch the ad down below:

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:



Source link

Latest news

Voice Control In Mobile Apps – How To Do It

Man has always aimed to make life comfortable and easy. When he wanted to travel from place to place,...

Proven Digital Innovations to Scale-Up Business Operations

Vast improvements in digital technology have propelled the competitive market to achieve business transformation and create more effective ways...

Is Bitcoin A Burden For CPAs To Manage?

Since the beginning of 2022, I have been pounding the pavement to talk with brick-and-mortar merchants about accepting...

Final Audio E3000C and E1000C Wired Earphones Review

The introduction of high-resolution audio to Apple Music in 2021 boosted the already active audiophile movement, and increased...

Must read

Voice Control In Mobile Apps – How To Do It

Man has always aimed to make life comfortable and...

Proven Digital Innovations to Scale-Up Business Operations

Vast improvements in digital technology have propelled the competitive...

You might also likeRELATED
Recommended to you